Genetics & Performance

Calf Quality Boosts Marketing Effort

A group of New Mexico bull producers is optimistic a new marketing program will add more value to New Mexico calves as premiums paid for calves has become increasingly competitive in the market from ranch to the retailers. “For years, producers throughout New Mexico have annually invested in numerous management practices with hopes of improving the value of their calves,” said Manny Encinias, a beef cattle specialist with New Mexico State University’s Cooperative Extension Service....

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