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Industry News
Master of Beef Advocacy Program Extends Its Influence
More than 40 graduates of the beef checkoff-funded Masters of Beef Advocacy (MBA) program took their training to a new level during the 2012 National Cattle Industry Convention and NCBA Tradeshow at the Gaylord Opryland hotel in Nashville, Tenn., this week. The “Conversations with EASE” training – which stands for “Engage” in the conversation, “Acknowledge” concerns, and “Share” information to “Earn” trust – is being offered by the U....
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