AUSTIN, TX – The Texas Beef Council (TBC) is proud to announce the launch of BEEF Loving Texans - a consumer-driven campaign created to share unique recipes, stories, cooking and shopping tips, and expert nutrition information. The BEEF Loving Texans campaign celebrates the pride and values deeply rooted in Texans through family, community and tradition. BEEF Loving Texans aims to tell the story of the benefits of beef in a way that’s meaningful to Texans and connecting shared Texan values, nostalgia, and pride to the passion Texans have for beef....
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