In the most comprehensive study ever rendered about the Return on Investment (ROI) of beef checkoff assessments, Dr. Harry Kaiser of Cornell University concludes that each dollar invested in the Beef Checkoff program between 2006 and 2013 returned about $11.20 to the beef industry. Some additional key findings: •Had there not been any CBB-funded marketing, total domestic beef demand would have totaled 15.7 billion pounds (11.3 percent) less than it was with the checkoff programs in place....
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