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American Marketing Service formed to serve the cattle industry

published: April 30th 2010

Richard Hood, Trey Kirkpatrick and Mark Cowan announced the formation of American Marketing Service, Inc.(AMS)  With offices in Wheelock and Detroit, Texas, this new force in the cattle industry will provide a full array of marketing services.
    American Marketing Service will target its service to the Southern Cattle Industry through superior genetics in all segments. Emphasis will be heavily focused on identifying, producing and marketing superior bull genetics for the commercial sector through live animal sales both domestically and internationally. In addition they will provide purebred and commercial female sales, marketing and consulting to the Southern Cattle Industry.
    To further support their goal of disseminating superior Sire Genetics, Cowan and Hood also announce the formation of a new Semen and Embryo Mar-keting Company, World Class Genetics. With their first “World Class” Semen Directory scheduled for publication in October, they are looking forward to representing the premier germplasm available.
    Richard Hood brings a variety of accomplishments to the new company. He served as Director of Field Services for the Santa Gertrudis Breeders Inter-national.  After his tenure in association work he took a position as Vice President of Marketing for Ultimate Genetics, a global leading beef genetic collection and marketing company. In addition, in the past two years Richard was instrumental in developing a startup company, Clear-Trac, and building it into a multimillion dollar company. Richard and his wife Tammy and three children live in Franklin, Texas, and may be reached at hoodgert@aol.com or 979-224-6150.
    Trey Kirkpatrick is a graduate of Texas A&M University and has served as Executive Vice Presi-dent of the Texas Brangus Breeders Association, a partner in ASH marketing, general manager of Yama-moto Custom Beef and President of Ultimate Genetics. He most recently was the manager of Ad-vanced Video Auctions. Trey and his wife  Janet and their two children reside in Bryan, Texas. He may be reached by email at treyk@ live.com or 979-324-5518.
    Mark Cowan is a graduate of Texas A&M Univer-sity. He has served as a Director of Field Services for the International Bran-gus Breeders Association, Executive Vice President of the Arkansas Cattle-men's Association and President of Camp Cooley Ranch. Most recently he was general manager of Cain Cattle Company. Mark and his wife Rebecca and three children reside in Detroit, Texas, and may be reached via email at markccattle@yahoo.com or 903-495-4522.
SLS