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Home Articles Marketing

Cattle ranches survive on successful marketing. Read about the important issues that influence our markets and cattle prices.

Options for marketing this year’s calves

published: September 21st 2017 by: Myriah Johnson, Ph.D.Agricultural Econom source: Noble Research Institute

  Since October 2016, we've seen a 25 percent increase in feeder cattle prices. Before that, it was a 45 percent decline in feeder cattle prices since the high in June 2015. It has been a wild ride to say the least....

Cull cows; a disappointing failure or marketing opportunity

published: September 13th 2017 by: Justin W. Waggoner source: K State

  Most cattle operators view open cows, with some degree of disappointment. However, you might be surprised at the amount of revenue that can be realized from cull cow sales. I recently summarized the Kansas Farm Management data on KS Cow-calf operations from 2010-2015....

Nutrition, marketing highlight upcoming cattle seminar

published: August 17th 2017 source: Noble Research Institute

ARDMORE, Okla. — Fall brings about the need to consider key factors for preparing cows and calves for winter in the Southern Great Plains. To provide regional livestock producers with the information to make better, more informed decisions, the Noble Research Institute will host a Fall Cattle Seminar from 1-4:30 p....

Better beef leads value gain

published: May 23rd 2017 by: Steve Suther source: Certified Angus Beef

When cattle gain or lose $150 in per-head value in a week, it’s easy to lose sight of what lifts that value trend over the years. A University of Missouri (MU) study of 2003-’16 boxed-beef cutout values isolates the contribution of branded and Prime sales....

Being prepared makes changes more tolerable and less stressful

published: May 22nd 2017 by: Kris Ringwall source: NDSU Extension Service

A beef producer needs a set of “liquid cattle” - the group that is easy to round up and sell as weather changes, feed becomes short or the labor force changes. Selling this group creates opportunity for the remaining herd by lessoning the demands on the operation....

Potential trade disruption could have significant economic impact

published: April 7th 2017

2016 Texas agricultural export trade totaled  $3.3 billion, more than 18,000 jobs COLLEGE STATION – The total economic impact of Texas agricultural export trade to Canada and Mexico totaled more than $3....

Raising valuable feeder cattle

published: April 3rd 2017 by: Tom Brink source: Red Angus Association of America

What does it take to create valuable feeder cattle? 1. Starts with the right mindset. We can have cattle that excel for both maternal and carcass traits. 2. Understand the key value attributes for cattle going through the supply chain, then breed and manage your cattle accordingly....

Beef Abroad

published: February 17th 2017 by: Kindra Gordon

With 7.4 billion people on the planet and 96% of those peopling living outside of the United States, an enormous opportunity exists to sell an abundance of American beef around the world. Dan Halstrom, U....

Beef exports increase U.S. carcass values

published: February 17th 2017

Mouthwatering steaks, juicy burgers and delectable roasts. That’s what consumers here in the U.S. love. But what about the underutilized parts of the beef animal? If we don’t consume them here in the U....

Tips for negotiating new farmland leases

published: January 27th 2017 by: Linda Geist

By Linda Geist Renters and property owners are negotiating new farmland leases in response to lower farm commodity prices, says University of Missouri Extension agriculture business specialist Joe Koenen....

November pork exports set new record; beef exports also strong

published: January 27th 2017

U.S. red meat exports continued to build momentum in November, highlighted by a new monthly volume record for pork exports. Both pork and beef exports exceeded year-ago levels by more than 20 percent in both volume and value, according to statistics released by USDA and compiled by the U....

New year bringing uncertainty and potential volatility to the beef marketplace

published: January 9th 2017 by: Donald Stotts source: Oklahoma State University Extension

STILLWATER, Okla. – Although analysts project cattle prices to be lower than 2016 for year-over-year averages, several factors are poised to have a significant effect on 2017 cattle and beef markets and may change current price expectations....

Making great cows-strategic replacement female selection

published: November 18th 2016 by: Bob Weaber source: K-State

Although the recent fall in calf prices may require cow-calf producers to sell more heifer calves than planned and forgo herd expansion, many producers will still keep a significant percentage of replacement females in order to maintain herd inventory....

Strategically marketing open cows

published: October 12th 2016 by: Dr. Justin Rhinehart source: University of Tennessee Beef Cattle Extension

Non-pregnant (aka, "open") cows are often considered a by-product of cow-calf operations. Usually, when open cows are identified at pregnancy diagnosis they are sorted directly into a separate pen, loaded that day (or as soon as the calves are weaned) and transported to a livestock marketing facility....

How the beef value chain works

published: October 7th 2016 by: Hannah Johlman

When cattle prices erratically head lower, it’s easy to take issue with reports of higher packer margins or retail beef prices that still seem relatively high.  But in a volatile market, the segments along beef’s supply chain often see much above- or below-average returns....

National Sheep Improvement Program can boost commercial, purebred producer profits

published: October 7th 2016 by: Steve Burns

SAN ANGELO – Stud ram selection within most sheep breeds has pretty much been a case of “luck of the draw” for all but a handful of traits, said the Texas A&M AgriLife Extension Service state sheep and goat specialist....

Weaning calves before auction reduces stress and could increase profits

published: September 26th 2016 by: Adam Russell source: Texas Agrilife Today

OVERTON –  Spring-born calves will soon be arriving at auction markets, but producers should consider a weaning plan that will help keep calves healthier and happier, according to a Texas A&M AgriLife Extension Service beef cattle specialist in Overton....

Weaning calves before auction reduces stress and could increase profits

published: September 16th 2016 by: Adam Russell

By Adam Russell OVERTON –  Spring-born calves will soon be arriving at auction markets, but producers should consider a weaning plan that will help keep calves healthier and happier, according to a Texas A&M AgriLife Extension Service beef cattle specialist in Overton....

Corn and feeder cattle price relationship

published: September 12th 2016 by: Brenda Boetel, professor of ag economics source: University of Wisconsin-River Falls

Historically feeder cattle prices have been determined by several factors, with corn price and fed-cattle price having the greatest impact.  The corn price has typically had an inverse relationship to both fed and feeder cattle prices....

Can you afford to sell your calves this fall?

published: September 2nd 2016 by: Kris Ringwall source: Beef Talk, NDSU Extension Service

In the mid-1990s, cow-calf producers weaned mid-500-pound calves that produced a 750- to 800-pound carcass on the rail. Today, cow-calf producers still are weaning mid-500-pound steers, but these steers have typical carcass weights that approach 900 pounds....

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