Through social media, America’s farmers and ranchers explain why they do certain things when raising animals for food. This communication is not just one way. Facebook posts from the farm, tweets from the tractor seat and blogs from the “back 40” allow members of the non-farming public to ask questions on everything from how today’s food is grown to how it is processed and eventually brought to market. Although a growing number of farmers use social media to interact with consumers, trepidation about answering tough ag-related questions causes some to shy away from using this valuable communications tool....
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