GT_Easy Access_1-15-192019 S.A. All Breed Sale_banner
Advertise With Us Subscribe Today Facebook
Not a member? Membership has its privileges— Register today! • Make SLS your homepage!
home articles Industry News |

Texas Beef Council debuts new logo

published: April 18th 2018
source: Texas Beef Council
AUSTIN, TX – The Texas Beef Council (TBC) is proud to unveil a new logo designed to impact and connect with both consumer and beef producer audiences. The logo aligns checkoff communications with consumer-driven marketing for stronger brand recognition and promotion of everything it means to be a Beef Loving Texan.

“When Texas cattlemen and women see the Beef Loving Texans logo, they should feel pride and ownership in knowing that is their Texas checkoff at work,” said Steven Lastovica, vice chairman of the TBC board and cattleman from Salado. “Expect to see more cross-promotion and integration to strengthen our message.”
The new logo incorporates the verbiage “Texas Beef Council” positioned beneath the prominent “Beef Loving Texans” logo block. The minor adjustment allows TBC to enhance branding efforts across all audiences.
“We’re building brand awareness and equity in Beef Loving Texans by connecting Texans with local, Texas-specific content,” said Rachel Chou, TBC senior manager of consumer communications. “Research has shown consumers better engage and connect to messages with a local angle and Beef Loving Texans provides the opportunity to better connect on a personal and emotional level. The inherent pride, heritage and tradition shared by Texans is the perfect trifecta opportunity for our brand to gain affinity among our audiences.”
Beef Loving Texans is TBC’s consumer marketing initiative funded by the beef checkoff. This brand’s purpose connects consumers to the beef they love and the farmers and ranchers who raise it. Beef Loving Texans is a community built around Texas pride, heritage and our shared love for beef. Beef Loving Texans works to inspire mealtime solutions that create special moments and balanced lifestyles with beef.

Unique recipes, stories, cooking tips and expert nutrition information can be found at For information on beef checkoff-funded programs, please visit or call 1-800-846-4113.

Site:   Home   Publications   Market Reports   Sale Reports   Sale Calendar   Cattle & Service Directory   Full Commodities Report   Services   About Us   Contact Us

Article Categories:   All   Industry News   Herd Health   Feed & Nutrition   Pastures & Forages   Reproduction   Marketing   Columnists   Production   Genetics & Performance   Weather Forecast   Breed News   Producer Feature Stories   Items of Interest   New Products   Recipes

User:   Login   Logout   Register/Profile   Submit Market Report   Submit Sale Report