TBC_9-20 bannerAddison Brangus_9-10-20Silveus Ins_bannerCox Concrete_8-31-20LG Herndon_banner_8-19-20SE 2020 banner_8-21-20
Advertise With Us Subscribe Today Facebook
Not a member? Membership has its privileges— Register today! • Make SLS your homepage!
home articles Industry News |

Retail beef price drop reflects lower wholesale prices

published: August 19th 2020
by: Adam Russell
source: Texas AgriLife Today

Beef consumers should be seeing lower prices on beef, whether steaks or ground chuck, at grocery stores as production increased and wholesale prices continue to decline, said a Texas A&M AgriLife Extension Service expert.

David Anderson, Ph.D., AgriLife Extension economist, College Station, said the U.S. Department of Agriculture retail market report showed prices on beef and other meats are moving downward.

Retail choice beef of all cuts – steaks to ground chuck – averaged $6.84 per pound in July compared to $7.56 per pound in June, he said. However, prices are still higher than this time last year when choice beef averaged $6.07 per poundEven though they’re coming down, we’re way above prices at this time a year ago,” he said.

Anderson said the price decline for beef at grocers reflects a lower

wholesale price trend. Retail prices for pork and chicken also slipped since June.

Wholesale choice beef cutout value was $2.05 per pound last week, basically where it was before COVID-19, he said. Wholesale prices were falling, and retail prices are just now catching up.

Despite wholesale prices dipping, COVID-19 restrictions continue to contribute to retail prices being higher than a year ago, Anderson said.

“Restaurants are still not open or open at full capacity, so there is stronger demand at the grocery store for beef,” he said. “There is more costs to put products on shelves, packaging and demand for different cuts compared to restaurants, adjustments to how the stores operate, and stores don’t have an incentive to lower prices if the product is in high demand.”

Anderson said research shows lower prices can be delayed between wholesalers and the consumers. Retail prices go up quicker than they come down.

“There’s research on what’s called asymmetric prices – they don’t go up and down at the same pace,” he said. “There’s a term ‘sticky prices,’ regarding grocery store prices that may be higher than expected considering wholesale prices, but that are nevertheless going down as data suggests. As buyer we’d like to see them come down quicker.”

Calf prices improving

Calf prices are trending higher for 500-600-pound steers yet still a little lower than pre-COVID-19 prices, but Anderson said that could be seasonal. March prices are typically higher compared to mid-summer. And calf prices have been steadily climbing since before the pandemic



Anderson said there is a demand for cattle, and lower corn and feed prices than a year ago adds more value to maintaining herds.

“Calf prices are better, and we aren’t seeing emerging drought in parts of the state leading to large runs of cattle that might affect prices negatively,” he said. “That could change in the coming weeks without rain.”

Drought monitors show extreme drought continues in parts of West Texas and the southern Panhandle, but much of North and Central Texas has been trending toward drought conditions due to lack of rain and triple-digit temperatures.

If that trend continues, Anderson said culling could flood local markets and lead to price declines for producers

If calf and cattle prices continue their steady climb or begin dropping due to cattle sell-offs in drought-stricken parts of the state, the ripple effect likely won’t reach consumers anytime soon. 

“We shouldn’t see any sharp price adjustments,” he said. “Beef prices are moving the direction they should for consumers and producers, but with restaurants dealing with the pandemic, a large number of unemployed Americans, a huge reduction in GDP, those recessionary impacts plus increasing meat supplies should reflect lower prices at the register.

Site:   Home   Publications   Market Reports   Sale Reports   Sale Calendar   Cattle & Service Directory   Full Commodities Report   Services   About Us   Contact Us

Article Categories:   All   Industry News   Herd Health   Feed & Nutrition   Pastures & Forages   Reproduction   Marketing   Columnists   Production   Genetics & Performance   Weather Forecast   Breed News   Producer Feature Stories   Items of Interest   New Products   Recipes

User:   Login   Logout   Register/Profile   Submit Market Report   Submit Sale Report