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PETA Tries To Advertise in DFW Airport

published: August 24th 2008
source: Aero-News.Net

PETA, the People for the Ethical Treatment of Animals, sent a letter August 20th to Dallas/Fort Worth International Airport CEO Jeff Fegan, expressing empathy for the airport's financial difficulties, and asking to buy advertising space for a provocative message. But PETA wants to put its ads on the inside walls of the airport's bathroom stalls.

You know the beef industry slogan, "Beef: It's what's for dinner?" The Dallas Morning News' "Airline Biz Blog" reports PETA wants to parody the ads by posting its own version next to toilets that says: "Beef: It's What's Rotting in Your Colon."

We at PETA are sorry to hear that the Dallas-Fort Worth International Airport (DFW) is experiencing financial difficulties, but I have a proposal that might help," writes Tracy Reiman, an executive VP with PETA. "While DFW doesn't currently have bathroom advertisements, we'd like to suggest them as a new revenue source, and we'd like to be the first to buy space. The ad we'd like to run on bathroom stall doors (attached) promotes the health benefits of a vegetarian diet. The ad makes the point that one of the many health hazards of eating beef--as well as other meats and animal products--is an increased risk of colon cancer.

"Putting PETA's provocative ads in every airport restroom stall could generate revenue for the airport and save passengers' -- and animals' -- lives," she added.

A spokesman for DFW airport said Monday that the airport doesn't currently have advertising in its restrooms.