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Marketing

Planning for fall calf marketing

Even though fall calf sales seem a long way down the road, now is the time to plan for marketing. Being prepared with a marketing plan will allow you to take fullest advantage of prices and maximize the value received for your calves. Cash & Futures Markets A first step in market planning for calves this fall is to stay on top of markets, both cash and futures. While the cash markets are important at telling you where the market has been and to compare market strength among various options, the futures market has traditionally been the best predictor of where the market has been expected to go....



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