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McDonald’s Ads Features Farmers

published: January 6th 2012
source: KTIC

McDonald's is the latest food company to showcase the farmers and ranchers behind the food products they serve to millions daily. The advertising campaign began on Monday (Jan. 2) in showing customers where their food comes from. McDonald's is also featuring four producers - a potato growers, a lettuce farmer and one rancher. One of those featured is 2010 National Cattlemen's Beef Association President Steve Fogelsong of Astoria, Ill.

The campaign will be used in a series of television, print and online advertisements. Ads are expected to run sporadically in 2012.
 

A longer longer-form versions are featured online at mcdonalds.com. See the full length videos on YouTube. com by searching with the following key words

• McDonald's Beef Supplier, Steve Foglesong: "Raising Cattle and a Family"
• McDonald's Potato Supplier, Frank Martinez: "Dream Come True"
• McDonald's Lettuce Supplier, Dirk Giannini: "Field to Fork"