Terryn Drieling, rancher, blogger and avid beef advocate from Nebraska, says, “I was introduced to the MBA program when it was brand new back in early 2009 and completed the Top of the Class program in 2015. The MBA program served as a launching pad for my blog and advocacy efforts, and the Top of the Class helped me feel even more comfortable sharing my story and the story of beef. In fact, I found so much value in the programs that I have recently started recruiting fellow beef community members to the MBA program.”
Adam Hegsted, James Beard Award-nominated chef who runs three restaurants in Spokane, Washington, says, “I valued being able to learn all aspects of the beef cycle, from genetics, farming, sustainability, nutritional info and everything in between, all the way to the plate. I found it very valuable to be able to see the whole spectrum and make decisions based on the in-depth knowledge and facts that are available.”
MBA Grads at Work
Over the past few years, MBA graduates have had the opportunity to put their skills to use in a variety of ways, ranging from providing a rancher’s perspective for a media interview or magazine article to promoting one of numerous campaigns developed by MBA program staff. Most recently, graduates participated in the Food Waste Challenge, which sought to bring awareness to how food waste affects sustainability while highlighting beef’s efficiencies. Additionally, graduates shared resources and information regarding the Veterinary Feed Directive in order to provide clarity to an inquiring consumer base.
Joan Ruskamp, beef producer from Nebraska and Top of the Class program grad, participated in the New York Times’ Food for Tomorrow conference, which featured speakers such as Michael Pollan, Mark Bittman and Tom Colicchio. Ruskamp was part of a producer panel that offered an up-close look at how the ag community is continuously improving food production.
If you are a beef community member who wants to complete the MBA program, you can enroll online at www.beef.org/MBA. MBA grads who wish to take their advocacy to the next level can apply to the Top of the Class program by contacting Brandi Buzzard Frobose at firstname.lastname@example.org. Applications are due April 7.
For more information about your beef checkoff investment, visit MyBeefCheckoff.com.
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