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Charolais Association to hold "Industry Session"

published: August 16th 2017

An "Industry Session" will be held to discuss the added value of utilizing Charolais genetics through the various phases of the beef industry, while developing more marketing options for producers using Charolais genetics. This event will feature an opportunity for producers and industry stakeholders to discuss the value of innovation and the most effective ways of utilizing Charolais genetics in today’s beef industry. The format will include an open forum meeting featuring panels specific to each industry segment, providing an opportunity for panelists to describe the role they see Charolais genetics playing in the industry coupled with the ability for attendees to pose questions and receive feedback for their thoughts.

Listening & Learning Industry Session

Noble Research Institute, Ardmore, Oklahoma
No Registration Fee: Pre-Registration Required for Planning

Wednesday, September 13th Session Schedule -
8 a.m.        Introduction - Neil Orth, AICA Executive Vice President
8:10 a.m.  Welcome - Larry Ludeke, AICA Board of Directors President
8:15 a.m.   Noble Research Institute Introduction & History - Hugh Aljoe, Director of Producer Relations, Noble Research Institute
8:45 a.m.  Integrity Beef Overview - Robert Wells, Ph.D., Livestock Consultant, Noble Research Institute
                     Industry Segment Discussions - Moderated by Rex Ricketts, Ph.D., AICA Breed Improvement Committee Chairman
9:15 a.m.    Segment 1-Utilizing Genomics in Genetic Predictions & Opportunities for the Use of Genomics to Advance Profit in the Commercial Sector
                     o  Bill Bowman and Sally Northcutt, Ph.D., AICA Genetic Consultants
10:00 a.m.  Segment 2-Positioning Cow/Calf Operations for Added Profit and Efficiency
                     Profit for commercial producers depends on several factors-genetics, management, industry know-how and marketing. Commercial cow/calf producers share
                    their thoughts and strategies for how they manage the risk and maximize the rewards in the commercial sector, and how Charolais genetics
                    can be advantageous.
                     o  Max Martin, Loving, Texas
                     o  Barron U. Kidd, Dallas, Texas
                     o  Rusty Daniel, Coleman, Oklahoma
10:45 a.m. - Break
11:00 a.m.  Segment 3-Tips and Tools for Adding Value to Feeder Calves
Commercial producers invest a considerable amount of time and resources in creating a great product. This panel of industry professionals will walk you through how to get the most for your efforts to ensure your success.
                     o  Dennis Metzger, Superior Livestock
                     o  Tom Jones, Hy-Plains Feedyard
12:15 p.m. - Lunch
1:15 p.m.  Segment 4-Producing More Pounds of Beef with Better Utilization of Cuts and Value Addition: Innovative Beef Cuts and Cutting Methods
                    o  Gretchen Mafi, Meat Sciences Professor, Oklahoma State University
2:00 p.m. Segment 5-Merchandising and Creating Charolais Seedstockto Meet the Needs of Today’s Beef Industry
                     Why should commercial cattlemen utilize Charolais genetics? These speakers will discuss the important seedstock aspects of genetic selection, tools, and
                    customer service methods necessary to communicate the value of Charolais genetics to commercial cow/calf producers.
                     o   Galen Fink, Fink Beef Genetics, Kansas
                     o   Vern Suhn, Genetrust, Kansas
                     o   Michael Sturgess, Double S Cattle Company, Texas

3:00 p.m. Segment 6-Q&A-Featuring Combined Lineup of Guest Speakers

RSVP requested by August 18
Cody Beck, AICA Southwest Representative
(765) 719-1622 • cbeck@charolaisusa.com
No Registration Fee: Pre-Registration Required for Planning

Host Hotel Information
Holiday Inn Ardmore
2207 N Rockford Rd, Ardmore, OK 73401
(580) 226-3333
Ask for the AICA Charolais Block
Block closes August 18

Session Location: Noble Research Institute Pavilion, 2510 Sam Noble Parkway, Ardmore, Oklahoma 73401

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