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Cargill enters agreement with Performance Livestock Analytics to create proprietary advanced feedlot analytics

published: November 9th 2017
source: Cargill


(MINNEAPOLIS) November 8, 2017 - Cargill and Performance Livestock Analytics, Inc. (PLA) are partnering to bring new data analytics to cattle production. PLA’s Performance BeefTM is now enhanced with the Cargill MAX® system for beef, creating an advanced and more robust feedlot system, Performance Beef™ MAX®. This new version is exclusive to Cargill and its customers. Performance BeefTM MAX® leverages real-time feed ration information, backed by growth models from Cargill Animal Nutrition, to help farmer-feeders and feedlots introduce greater performance predictability and improved efficiency into their feeding program.  


“We are excited for the opportunity to bring the power of real-time data analytics and performance prediction to the industry,” said Duane Theuninck, director of feedlot nutrition, Cargill Animal Nutrition. “Combining our MAX® system with the Performance BeefTM platform creates a unique and proprietary set of tools that will empower producers to know more about cattle feed efficiency and performance with unprecedented accuracy and ease of use.”


Livestock producers run on competitive margins. The Performance Beef™ MAX® software application provides the automation and the decision analytics needed to help Cargill customers become more successful cattle feeders. Cargill customers can now completely automate data input and collection of their feeding programs interfaced with Cargill’s MAX® feeding system. These enhancements save time, increase accuracy, and improve cattle performance. Performance Beef™ MAX® utilizes the automated on-farm data and growth modeling to create accurate, easy to use performance reports resulting in more informed and timely decisions regarding diet changes, feeding protocol, and market timing.


“The experience of our in-house staff of farmers, computer, and data scientists allowed Performance Livestock Analytics to develop Performance Beef™ into a scalable, high-performance solution that automates data collection and provides real-time analytics,” said PLA’s CEO Dane Kuper. “Partnering with Cargill Animal Nutrition gives our customers more options and shows the power and flexibility of the Performance Beef platform. The predictive performance analytics of Performance Beef™ MAX® gives cattle feeders the information they need to optimize feeding and marketing of their cattle.”


The Performance BeefTM platform is a leading business operating system in the livestock industry. The software subscription service helps livestock producers automate their feed process and eliminates tedious data entry. Performance Beef™ MAX® unlocks decision analytics through simple, easy-to-use software apps, allowing livestock producers to manage all financial, operational, and performance data relative to their cattle operation.


Coupled with best-in-class nutritional consultation services from Cargill Animal Nutrition, producers will now be better equipped for improved cattle performance and business success. This partnership with PLA is another example of the commitment by Cargill Animal Nutrition to using technology, data and analytics to better serve its customers. Over the last few months, Cargill has introduced Dairy Enteligen™, TechBro Flex™ for broilers, and Reveal®, a real-time forage analysis system.


About Cargill

Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, we help people thrive by applying our insights and 150 years of experience. We have 150,000 employees in 70 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where we live and work. For more information, visit


About Cargill Animal Nutrition

Cargill's animal nutrition business has more than 20,000 employees at more than 275 facilities in 40 countries. Fueled by our innovation and research, we offer a range of products and services to feed manufacturers, animal producers, and feed retailers around the world, helping put food on the plates of nearly one billion people around the world every day. Cargill's animal nutrition business offers a range of compound feed, premixes, feed additives, supply chain and risk management solutions, software tools and animal nutrition expertise that is unmatched in the industry. For more information about Cargill Animal Nutrition, visit:


About Performance Livestock Analytics

Performance Livestock Analytics provides software subscription services to livestock producers, brokers, risk managers, nutritionists and animal nutrition companies. Performance BeefTM is a product of Performance Livestock Analytics Inc. For more information please visit


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