Following an extensive search process which attracted stiff competition for this senior level position, Kyle Caldwell has been named the International Brangus Breeders Association (IBBA) Director of Field Services and Strategic Projects.
Caldwell grew up on a commercial cow-calf operation in Texas, where Brangus genetics were used and appreciated. He selected Texas Tech University for his undergraduate studies, earning a bachelor of science degree in animal science. He continued his education at Texas A&M University where he earned a master’s degree in meat science. He has served as a member of and as coach of highly successful meats judging teams. He spent time with a branded beef program, bridging the gap between live animal production and beef marketing.
Included in his services to IBBA members will be handling advertising sales for the Brangus Journal, the Frontline Magazine and the annual Sire Directory.
“Kyle has a unique blend of sales experience. He has sold branded beef and he has sold packing plant equipment. He has learned how to service customers so that every sale qualifies as value-added”, said Dr. Darrell Wilkes, IBBA executive vice president.
“His experience in the beef industry cuts across all segments”, commented Wilkes. “As we pursue our goals of reaching downstream to prove the value of Brangus genetics to the feedlot and packing segments of the industry, Kyle’s well-rounded background and education are a good fit. In his role with IBBA, he’ll need to be a good student and a good teacher. He has proven he can do both.”
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