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SouthernLivestock.com

SouthernLivestock.com is an interactive & searchable web site that provides livestock producers the latest industry news, information, market reports, sales calendar and other features. Every volume of every publication published by SLP since 1997 has been archived for both informative and historical purposes. All editorial information within this site is searchable by today’s popular search engines and within the site as well.

Web Site Banner and Box ads rotate on a regular basis and are placed on the site for a one month period. The banner and box ads are on a 3 ad rotational basis. Ads can be purchased for display on the front page or within other sections of the web site.

Advertising Rates — Effective January 1, 2020

Ad

	1-time	12-time
Front Page Banner	$425	$340
Front Page Box	$300	$240
Sections Banner	$425	$340
Sections Box	$300	$240

Specifications

	Dimensions	Resolution	Color Mode	Format	Max Size
Banner Ads	728 × 90 Pixels	72dpi	RBG	jpg/gif	40kb
Box Ads	125 × 125 Pixels	72dpi	RBG	jpg/gif	40kb
Link Ad page	612 × 792 Pixels	72dpi	RBG	jpg/gif	150kb

Ads include the production of a Banner or Box ad that links to a Link Ad Page that resides on our site.

Links to your site are provided at no additional charge from the Link Ad Page.

Ad change fee after posting

• 100$ each change.

Cattle & Service Directory*

Annually	w/Link Ad Page
$150	*$450

Directory Specifications

Includes:

• 1 Ranch Logo 88 x 31 Pixels (4K) 72 dpi RGB jpeg
• Slogan
• Directory ads may be either a Service or a Producer ad, but not both.
• Producers can be classified as a Purebred Producer, a Replacement Female Producer, or both.
• A Producer can list up to 3 breeds of cattle produced in each category.

*Advertisers with a Directory ad qualify for the 12-time rate on other ads run on the site.

*For a fee of $300/year, a Link Ad Page can be linked to the Directory Ad. The page can be changed at any time for an additional fee of $300. Links to your site are provided at no additional charge from the Link Ad Page.

Ad Deadline

• Web ads are uploaded the 1st of each month.
• Ad space reservation deadline: 5th of the month preceding publication.
• Ad copy deadline: 15th of the month preceding publication.

Agency Commission

• 15% commission is available on the one time ad rate and only to recognized agencies.
• No frequency discounts for agencies.
• Agency commission allowed on commercial advertising only.

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Southern Livestock Standard

Southern Livestock Standard is a publication dedicated to serving the livestock industry and its people with the most up-to-date agricultural information. We feature market reports, innovative discoveries in the industry, and the latest governmental issues concerning the agricultural community. Southern Livestock Standard was founded to assist this industry with effective advertising for livestock, equipment, commercial products and other livestock related services.

Advertising Rate Card — Effective July 1, 2013

Advertising Rates	1-Time	4-Time	12-Time
Full Page - 85 1/2"	$1150.00	$1035.00	$977.50
2/3 Page - 57"	985.00	886.50	837.00
Jr. Page - 52 1/2"	850.00	765.00	722.50
1/2 Page - 42"	620.00	558.00	527.00
1/3 Page - 28 1/2"	425.00	382.50	361.25
1/4 Page - 21"	325.00	292.50	276.25
1/8 Page - 10 1/2"	165.00	148.50	140.25
Per Column Inch	17.00	15.30	14.45

Specifications

• Printed web offset.
• 100-line screen on camera ready ads preferred.

Full Page		6 col. x 14 1/4”	85 1/2”
2/3 Page		4 col. x 14 1/4”	57”
Jr. Page		5 col. x 10 1/2”	52 1/2”
1/2 Page	(Horizontal)	6 col. x 7”	42”
	(Vertical)	3 col. x 14 1/4”
1/3 Page	(Square)	4 col. x 7”	28”
	(Vertical)	2 col. x 14 1/4”
1/4 Page	(Square)	3 col. x 7”	21”
	(Vertical)	2 col. x 10 1/2”
1/8 Page	(Horizontal)	3 col. x 3 1/2”	10 1/2”
	(Square)	2 col. x 5 1/4”

Column width

Display and Classified — 1 5/8” or 9 1/2 picas.

Classified

	1-Time	2 or More Times
Classified Display (1 inch minimum)	$14.40	$11.50
Line Ads	5 lines for $6.00, $1.50 for each additional line (allow 16 characters per line). The terms on Classified advertising are cash. No credit is allowed.

Issuance & Closing Deadline

• Published every other Friday.
• Closing Deadline for all advertising is Monday, 12:00 noon prior to the Friday publication date.
• Credit for errors allowed on first insert only.
• Closing Deadline for all editorial is Monday, 12:00 noon prior to the Friday publication date.

Additional Costs

• Extra Color (per color) $120.00
• Four-Color $350.00

*Agency Comission

• 15% commission on space only to recognized agencies.
• No frequency discounts for agencies.
• No agency discounts on livestock ads.

*Agency commission allowed on commercial advertising only.

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Southern Livestock Standard Fall Special Edition

The Fall Special Issue is a magazine published once a year dedicated to serving the livestock industry and its people with the most up-to-date agricultural information. We feature innovative discoveries in the industry and the latest governmental issues concerning the agricultural community. Southern Livestock Standard was founded to assist this industry with effective advertising for livestock, equipment, commercial products and other livestock related services.

Advertising Rates — Effective January 1, 2020

Magazine Advertising Rates

Size	B&W	1 Extra Color	4/Color
Full Page	$875.00	$1085.00	$1,325.00
2/3 Page	700.00	910.00	1150.00
1/2 Page	575.00	785.00	1025.00
1/3 Page	425.00	635.00	875.00
1/4 Page	325.00	535.00	775.00
Column Inch	47.00

Magazine Dimensions

		width x height
Full Page	Trim Size	8 3/8” x 10 7/8”
Full Page	Image Area	7 3/8” x 9 7/8”
2/3 Page		4 7/8” x 9 7/8”
1/2 Page	Island	4 7/8” x 7 1/4”
1/2 Page	Horizontal	7 3/8” x 4 13/16” (4.8125)
1/3 Page		2 3/8” x 9 7/8”
1/4 Page	Island	3 5/8” x 4 13/16” (4.8125)
1/4 Page	Horizontal	4 7/8” x 3 9/16” (3.5628)
Per Column Inch		2 3/8” (2.375)

Column Dimensions

• 1 Column Width = 2 3/8” (2.375)
• 2 Column Width = 4 7/8” (4.875)
• 3 Column Width = 7 3/8” (7.375)

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For Advertising Placement Call (210) 524-9697

Livestock Advertising

Jim Banner

mobile (210) 867-6862 | jbanner@southernlivestock.com

Michael Sturgess

mobile (210) 867-6863 | msturgess@southernlivestock.com

Commercial Advertising

Loren Jackson

mobile (210) 867-5553 | ljackson@southernlivestock.com